The Next Gen App that Reinvents the Way Buyers Search for Cars.
The app that can make you the most trusted source for car buying.
Car Buddies matches car buyers with video reviews by real owners.
Making their reviews more believable.
And you can be the brand that delivers it!
How it works.
Authentic.
Believable.
Influential.
Car reviews by real owners, not editors. Matched to the buyer by lifestyle and the vehicle type.
88%
of consumers said they trust word of mouth over all other forms of marketing.
Source: Buyapower.com/88% of Consumers Trust Word of mouth, February 11, 2023
72%
of customers would rather learn about a product or service by way of a video.
Source: RealReviewTube.com, March 9, 2021
79%
of new car buyers used third-party apps as part of the buying process.
Source: Thinkwithgoogle.com/consumer-insights/consumer-trends/digital-car-research-statistics
Licensing Car Buddies will set your brand apart.
In an increasingly crowded landscape of car apps and online car marketplaces success has a simple and constant cornerstone -- it must fill a void.
Car Buddies fills two needs:
1.
Car Buddies reviews are video reviews by real owners of the same car the buyer wants. Not professional editors who are paid and thus may not be objective. Even if a buyer digs deep enough to find car reviews by owners, they’re written reviews that lack the engagement of video.
With the consumer demand for video, Car Buddies reviews will garner exponentially more views and actions that lead to sales.
2.
Our Car Buddies proprietary algorithm matches buyers with reviewers who have the same profile and preferences. So, a single Mom in Southfield, MI will be matched with another single Mom who shares the same demos, lifestyle.
Because a single Mom who must drive her kids in snow has far different concerns than a Single Male who drives the same car in a year-round sunny climate.
The Car Buddies leadership team is primed to transition all licensing agreements and accumulated knowledge to your company quickly. Ensuring you can move quickly to launch Car Buddies within your existing palate of consumer offerings and services.
Car Buddies is also Trademarked and Patent Pending.
40%
71%
82%
95%
of new car purchases in 2021 were by Millennials. More than any other age group.
Source: blog.offerup.com/millennials-overtake-baby-boomers-as-americas-largest-buyers-of-vehicles
of Millennials report using their mobile at the dealership, including to check vehicle reviews.
Source: Car Gurus, 2021 Buyer Insight Report
of buyers use the internet for vehicle shopping, and 79% of them used third-party apps as part of the buying process.
Source: thinkwithgoogle.com/consumer-insights/consumer-trends/digital-car-research-statistics
of car buyers say social media is used in some way to assist the buying process, and 21% of them said social media directly informed their car purchase.
Source: Digital Marketing, Social Media Influences 7-in-10 Car Buyers, July 10, 2022.
Executive Summary
We conceived Car Buddies to bring authenticity to the arena of car reviews. Car Buddies matches buyers with actual owners of the car buyers want. We call these trusted car owners “Car Buddies”. Car Buddies create objective video reviews that stand out against the vast majority of reviews. These are unfiltered car reviews by buyer peers, not professional editors who may be motivated to protect advertising revenue.
Car Buddies Proprietary Matching System:
Deep personalization is what sets Car Buddies apart. Matching car buyers with video car reviews by real owners who share the same lifestyle and demographics. So, a single Mom from Ann Arbor, Michigan is linked to a Single Mom Car Buddie who shares similar demographics, lifestyle and location.
This is unique to the industry.
Car Buddies delivers high value intel, due to the depth of demographic data and personal preferences input by the user.
The Car Buddies Team is prepared and primed to embed the Cart Buddies into your current platform. Getting your brand up and running with Car Buddies quickly. By licensing the Car Buddies platform, you can offer this personalized platform exclusively to become the most trusted source for car buying.
Provisional Patent and Trademark
Currently, Car Buddies is patent and registration pending and trademarked.
The Provisional Patent for Car Buddies and its coded algorithm is registered with the US Patent Office, Provisional Patent #23459956.
Leadership team:
Meet the team that will seamlessly transfer our app and knowledge to your company's unique customer offerings.
Vinny Picardi
Founder of Car Buddies
Vinny Picardi is an entrepreneur who had developed two services based on the collaborative consumption model. The first, “Hey let’s split” received intertest from the CEO of Costco, Jim Sinegal. The second, Car Buddies, a company that developed real, objective reviews of the car buyers want to purchase, is also based on the platform based on a collaborative consumption model. It will be a breakthrough for the Automotive industry in its quest to attract millennials to a challenged industry.
His previous expertise was as Creative Director and then Executive Creative director in some of the most prestigious and awarded ad agencies on both coasts. This experience gave him unique consumer insights that lead to the creation of applications designed to address real world consumer needs.
Vinny’s ethos is firmly routed in giving back. His businesses and applications help regular folks. He sings at memory centers as part of music therapy for those with dementia and Alzheimers. He is the co-founder of Loiter Galleries. A non-profit art collaborative that supports disenfranchised artists and fills vacant storefronts with art and optimism in Downtown Long Beach.
LinkedIn Profile:
Ian McIlvaine
Chief Strategist
Ian McIlvaine brings a wealth of strategy planning to Car Buddies from over 30 years of global advertising agency experience for top tier clients including Toyota, Fiat Chrysler, Hyundai, Samsung, Hilton Hotels, Kawasaki, Suzuki, KFC, Sunkist, Thermador and many others.
In addition to his deep automotive experience, Ian’s strategic planning has delivered groundbreaking success for brands in other categories as diverse as business technology/SAAS, healthcare, public gaming, lodging/hospitality, powersports, package goods and franchise marketing. Tactical strengths include data mining, research evaluation, brand positioning, messaging, creative input, leveraging of purchased, owned and earned (social) media, brand performance metrics and course correction.
Ian interacts with all internal and external team members with energy, candor and insight to develop strategies and content to improve the market fortunes of the brand. He has frequently been engaged to help brands in particularly disadvantaged positions to achieve success amidst difficult competitive scenarios.
LinkedIn Profile:
Jeff Masud
Chief Technology Officer
Jeff Masud has developed software from a simple vision to complex business logic for over 30 years. He harnesses experience from decades of designing, developing and maintaining a wide range of software applications and has managed and deployed hundreds of successful projects from web sites to sophisticated applications supporting millions of users, to advanced analytics, AI and Blockchain technologies.
Jeff and his team are ingrained in the Southern California market, having pioneered online community-building in the mid-1990s for musical artist Nine Inch Nails (Trent Reznor) and others. As a result, he and his team members have been invited to present at Google Tech Talks on numerous occasions, and he is currently spearheading global deployments of technology solutionsincluding responsible deployment of AI. He has built a broad base of leading clientele in automotive, CPG, music, entertainment, and hundreds of other businesses in dozens of categories.
LinkedIn Profile:
Emily Pai
Head of Graphic Design
Emily Pai is a graphic designer and illustrator based in LA county with an emphasis in layout and advertising design. To Emily, graphic design is problem solving, and constantly a work in progress.
She was onboarded into the Car Buddies team by Vinny shortly after she finished up her undergraduate program. Through creating and designing Car Buddies' branding system and app demo, to now this very website, Emily continues to offer her artistic skills and advice to the team.
When she's not designing, you might find her at home recharging by napping, watching movies or playing videos games, or at the local bowling alley aiming for a new personal best.
LinkedIn Profile: